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00:00:00 - [SCOTT_WARNER] So It's okay. Let's go. 00:00:02 - [SHAWN_REMICK] We got 00:00:03 - [JON_BUCK] And half of the day, means it's 1000. 00:00:06 - [SCOTT_WARNER] It's a Scott and Shawn hangout day. This is kinda weird. 00:00:08 - [SHAWN_REMICK] Like, I can't say I've had this many meetings in a day in my entire time 00:00:12 - [JON_BUCK] Why not? In the company. So it's just 00:00:13 - [SHAWN_REMICK] a weird day. Not negative. It's just odd. Yeah. But yeah. This is good. So the only thing I really have that I wanna chat very specifically about is what you don't have access to that you need access to. And I think I probably know things that you don't, and we need to get you better access. But we don't have to start there. Have you two had a chance for me? 00:00:33 - [JON_BUCK] Yeah. We did it. Yeah. I was telling him there was a list of folks I need to do meet and greets with and I was behind on some of them, but this was already on the calendar. 00:00:41 - [SHAWN_REMICK] I might 00:00:41 - [SCOTT_WARNER] still take time with you just to kinda talk about, like, my touch points that I had with Jason. 00:00:45 - [JON_BUCK] Yeah. No. I'd love to. Yeah. I mean, I I was gonna offer that to you. Yeah. Mean, I wanna understand. One of the things I had some questions to chat with you about, but what opportunity do you see? Yeah. You've been around for a few years. I know you're not wearing the marketing hat, but what do you wish was happening? What could be better? 00:00:58 - [SCOTT_WARNER] Well, and that's also yeah. It's like, I wanna not be a barrier to marketing. Right? So it's like, what what have you seen or do you see that, like, hey, if we could figure out how to move this, you know, we could figure some stuff out. So yeah. So I'll set some time. 00:01:10 - [JON_BUCK] Yeah. Please do. Yeah. So yeah. In terms of permission, so it's tough. I I don't don't give me, man. I don't I don't know what I don't know. Right? Angela's helped out a ton getting access to a number of different things. And when I'm running into needing accounts, you know, I I'll I'll ping someone and get Yeah. And get access. So I don't think I have 00:01:31 - [SHAWN_REMICK] one pass yet? 00:01:32 - [JON_BUCK] No. I don't. 00:01:34 - [SHAWN_REMICK] So that did you have any of that email that went out to the whole 00:01:36 - [JON_BUCK] team? About one pass? Uhhuh. I don't remember if I did or not. 00:01:41 - [SHAWN_REMICK] So I'll just import it back. I think that will help you a ton. Once you get into marketing with one pass, I think you'll start to see where things are at. And I can 00:01:53 - [JON_BUCK] Okay. Yeah. Will you come in and tell me now? 00:01:55 - [SHAWN_REMICK] Be happy to get some visual to this. 00:02:00 - [JON_BUCK] We need to turn this on or No. 00:02:02 - [SHAWN_REMICK] Okay. So so this is one pass. 00:02:16 - [JON_BUCK] Yeah. I've used it before. 00:02:17 - [SHAWN_REMICK] A little But you'll find we have one that we need to get you added to called LBN marketing. And once you get in here, you'll see, like, this is essentially all the systems Call. That one reason or another, we've amassed. I also wanna point out that when we're in separated, we moved his one pass into a separated. So if there's something you think you should have that's missing, you let us know. This doesn't normally live in my online, but I added myself because we've been trying to sort that out. But Okay. Ultimately, we will let his live for a couple years, and then we'll eventually kill it off at some point in in the future. But Okay. We're not real big on deleting anything. So, anyway, if you have something you don't have access to, you should. Let me know. 00:03:00 - [JON_BUCK] Yeah. So the One Pass email, will that allow me to get a One Pass account? 00:03:05 - [SHAWN_REMICK] Yep. You'll get a free one pass account. You'll get a free personal account as well. If if I but if you already have it, I've never figured out how to merge the free one. Anyway, I Mine 00:03:15 - [SCOTT_WARNER] aren't merged, but they connect because my password's the same. 00:03:17 - [SHAWN_REMICK] So But you don't pay for the personal name? 00:03:19 - [JON_BUCK] I do still. Okay. I have a family because That's 00:03:21 - [SHAWN_REMICK] what I 00:03:21 - [JON_BUCK] have to do. So that's why I'm not getting 00:03:23 - [SHAWN_REMICK] rid of it. So willing to change 00:03:24 - [SCOTT_WARNER] my current 00:03:25 - [SHAWN_REMICK] work situation for that? Yeah. So you'll get a free account. You'll get your own personal repository, but then you'll also get the global repository for marketing. Yeah. And if you ever want to split your areas out even more, like, want one just for social and you want one just for whatever, dude, just let us know. Okay. There's no cost to any of that. Cool. You can't beat finance. So Mhmm. I have, like, 18 of them. So Yeah. Yeah. Yeah. Everyone's got, like, four per person. So Right. Yeah. Check that out. And and the only other things I really on this topic maybe would share is we've spent a lot of time before Jason left and then after Jason left trying to reconsolidate how we do some business. We've learned lessons. I think you figured the sales software. We just need to be a part of that purchasing conversation. They get paid for now through IT specifically so that when someone leaves their personal credit card, is it Yeah. Yeah. We spend a lot of time chasing this. So Mhmm. We're pretty passionate now about it. But and then same thing when you purchase, and we're gonna do a contract agreement, we'll we'll work you through that process. Okay. We don't generally buy and add crazy amounts of software anyway, but just Yeah. Yeah. Okay. What else? We can talk a little bit about web chat if you'd like. Yeah. 00:05:00 - [JON_BUCK] You see my note? 00:05:02 - [SHAWN_REMICK] I don't have I don't I have opinions like everyone has an opinion, but I don't care what you guys do. That's, you know, my marketing decision. I will you will find I'm a very straightforward person. Sometimes we don't know whether Christine doesn't know how to do it, or we don't know HQ won't allow it to be done, and we've struggled on this topic to separate what the problem here is. Yeah. So if we can help try to help you try to figure that out, we're happy to. But at the end of the day, if a pop out is the pathway you wanna go, well, I mean, we're not we're not decision maker on that. We're just here to help you. Yeah. As a matter of fact, in an ideal situation Scott, you can jump in if I say something that's not truthful. In an ideal situation, we don't wanna be involved. Sure. We'd prefer you guys be able to own that whole process. I have no doubt you figured out that there were some challenges with Jason and and technology, and so we did end up in the middle of a lot of things, but that's not our vision. Okay. We're always happy to share opinions, and we're happy to collaborate any way we can. Mhmm. We on the live chat thing, we built that. We have a couple test spaces. We built that in a test space just to show how it would work because Pascal's team wanted to understand what the Yeah. Deal would be. And so we do have that still built into the dark sky, which is just a URL. It's not anything exciting. But when we need something, we'll we'll use a sub domain. We're doing some testing for Shawn Williams. We use that sub domain for that. And so you're welcome to go in there and play around. Okay. The login to it will be in your marketing component. And if you were to go to it I don't know if you've got a chance to look at it. 00:06:50 - [JON_BUCK] No. I haven't. 00:06:50 - [SCOTT_WARNER] I mean, you were 00:06:51 - [SHAWN_REMICK] to go with it, it would pull up our chat. And if you were to click live chat, like, it says chat offline because no one logged in. But if you took the credentials logged into the chat, you would see that chat turned online. You could click the button, and you can have a chat with Festool. So we built this just for proof of concept testing. If you want to build a pop out as a proof of concept testing or something, just let us know. If you guys have the code set, we can dump it in here. If you want us to build that code set, we'll dump it in there. But all the the all the thing that is happening behind the scenes you have to close your eyes, Scott. This is not on a company system. You wanna see if I can't stand. 00:07:42 - [SCOTT_WARNER] Use AWS for everything. But 00:07:45 - [SHAWN_REMICK] I use my home for a lot. But 00:07:54 - [JON_BUCK] Yeah. I just heard Pascal the other day a lot of excitement to test it, and think Matt Howard was pushing him to let's start it. Let's learn from it. And that's where I 00:08:03 - [SHAWN_REMICK] was I am surprised that somebody sent me an email, and I wasn't gonna go beat your door down because there's so many other things going on. No. I'm sorry. I didn't think it was a priority, but I it doesn't matter to us. If it's a priority, we will help. If it's not, that's fine too. So, essentially, this is the payload that needs to sit on every page you want chat enabled. Mhmm. And then the call to action in this particular scenario is just this live chat button that calls that script. I I think the the conversation you know, Pascal had a little bit of a vision, and you should talk with him. But he had a vision that he only wants the the applications folks to do it. In my opinion, I don't know if that's where the the the work offload will be, but I understand the desire to just wanna test this. So he initially wanted this to only be on certain pages. And my concern is then if the person who's doing the applications testing says, oh, no. What you need is the r o 90, not the r o one twenty five, and the user wants to follow along with the chat With 00:09:10 - [JON_BUCK] the chat. 00:09:10 - [SHAWN_REMICK] We've broken that capability. And so I only bring that up because his intent is to use it for applications where they help people learn how to use the product and make product selections. And that to me feels like you need to be able to train the first to web. Yeah. 00:09:24 - [JON_BUCK] Right. Ideally, 100. 00:09:25 - [SHAWN_REMICK] That is where the original approach came from, and we were gonna put in the footer. And then, however, a pop out is could could be a good viable solution to at least start with. I don't I don't think it's a bad idea. And so Okay. In that scenario, you would need a call to action, I think, as you're well aware, that you need a call to action to open the pop up, and then the pop up would have all the payload in. And then you could you could go 00:09:52 - [JON_BUCK] about it. Chapman. Okay. I'll bounce off him, see what 00:09:56 - [SCOTT_WARNER] he says. And I was 00:09:56 - [JON_BUCK] just looking for less than ideal solution, but something to get started so he can, you know, say say that 00:10:02 - [SHAWN_REMICK] it's And if you wanna see what that would feel like, let me know when we will reset this to be a pop out. And you can honestly, you could even assuming you guys have access to the dev environment, you could put this in the dev environment and use my website as the pop out and get that field figured out and, you know, kind of user testing done and then move it to production and actually make this I assume you can make a pop out in psych core or whatever you're are you still in psych core? Are you 00:10:33 - [JON_BUCK] still I think side means story block comes in, but not yet. 00:10:36 - [SHAWN_REMICK] I'll be shocked if that happens on a timeline. 00:10:39 - [SCOTT_WARNER] On what? Story block? 00:10:41 - [SHAWN_REMICK] HQ is very notorious about saying something's gonna happen on a particular date. Yeah. Doesn't ever happen on a particular date. Yeah. However we can help, just let 00:10:50 - [JON_BUCK] us know. 00:10:51 - [SHAWN_REMICK] Okay. Yeah. That makes me gladness. Any other challenges, work life? 00:10:56 - [JON_BUCK] Well, no. I mean, I had a couple questions in my back end. I wanted to make sure that does 00:11:03 - [SHAWN_REMICK] the phone come with this stuff? Yeah. That's my personal one. It's not 00:11:07 - [JON_BUCK] What what version is that? New? 00:11:11 - [SCOTT_WARNER] Yeah. 00:11:11 - [JON_BUCK] That's 17? 00:11:13 - [SHAWN_REMICK] It's just weird that they went from a a gloss to a matte just for that little section, but the battery is not removable. 00:11:19 - [SCOTT_WARNER] Like No. 00:11:20 - [SHAWN_REMICK] It looks like it would be a cool concept. 00:11:22 - [SCOTT_WARNER] They had 00:11:22 - [SHAWN_REMICK] a little removable. Yeah. 00:11:23 - [SCOTT_WARNER] Mhmm. I think it's their MagSafe landing area. 00:11:29 - [JON_BUCK] Well, I mean, one thing I was just gonna ask, how how can I help you guys? Right? I understand that there was a a technology barrier that may have existed in the past, but what can I do to help there? I mean, somewhat rhetorical question, but I wanna make sure that I'm positioning myself and my team in a spot to to be a a partner and and and help move the ball forward as best we can. 00:11:48 - [SHAWN_REMICK] Yeah. My only ask is bring us in early so we can flush out problems before their catastrophes. If not, we become what appears to be the delay in the project, and that's usually not accurate. We just didn't get brought in early enough. Yep. And we don't wanna feel like we're the barrier. We like, I like, I think Scott likes. We like pushing back on HQ and trying to, you know, be more agile. But if a solution is fully baked, it's really hard to do a partner in that. Yeah. 00:12:20 - [SCOTT_WARNER] If you bring out something and hand it to us to say put it in, then there's no it it removes our ability to collaborate. And and sometimes I think that we have a good idea of what of a way to get what you want. Right? Yeah. So 00:12:33 - [SHAWN_REMICK] And it may be a little bit of side road for a little while, and then we get back on the main road. But, yeah. I mean, just in a perfect world, I'd love to hear, like, where the next year is going and what the road map looks like and where you see touch points for us and complex. I mean, that would look 00:12:51 - [JON_BUCK] I drive up this. Yeah. 00:12:53 - [SHAWN_REMICK] Just regular conversation would be super helpful. And beyond that, I mean, I don't know that I have huge we're definitely behind the times. I don't think you're shockingly unaware of that. We're not very good about our digital presence, and that's probably for a lot of reasons. But we're just I mean, you look probably set in shape, and we're like, oh, well I mean, it's a sex site. It it's they have it together. And then yeah. 00:13:24 - [JON_BUCK] So a couple a couple 00:13:25 - [SHAWN_REMICK] of things. One of the 00:13:26 - [JON_BUCK] things that I I want to deliver to Angela, certainly, share with all you guys. So I I just hit month one, so I I need to get movement on this. But I feel that we lack a first party data strategy. Right? We do some cool things with getting tool registrations, which is first party data. But I think we've got a pretty lazy approach to collecting email addresses. Right? I mean, there's there's really no screen prompt that that that fires here. There's there's, you know, things called, like, exit intent where if it sees you moving the mouse to the 00:13:54 - [SHAWN_REMICK] to the 00:13:55 - [JON_BUCK] desk, it would pop. Right? 00:13:56 - [SCOTT_WARNER] Hey. Before you leave, you know. 00:13:58 - [JON_BUCK] Yeah. And I wanna be clear. There's ways to do this. It's non intrusive. Right? I I I don't like the websites that are just annoying as hell trying to collect email addresses. I think there's a very clean cup way to do this, and if they don't wanna do it, that's fine. But, you know, you're idle on screen for forty five seconds. You you you pop a message and it says, hey, sign up or, you know, download this. Another piece that I think is is a real big opportunity, I'm connecting with Fabian again, I think Friday morning to chat about this a little bit, but we don't have anything behind email registration walls. So I'm just picking a random tool here. But so I'm not logged in at all. Right? You scroll down here to the bottom, look at this. So you've got tutorials, functions, utilization, downloads. Other than that, anyone downloading a operation instructions or the blueprint table saw cover for this tool has one. Owns the saw. Yeah. Or he's very close to to purchasing one. Right? Yeah. Yeah. So all of this stuff should be behind an email registration wall. Right? They don't have to pay us. They don't have to buy, but I wanna know if Shawn at Gmail is clicking around at the, you know, operating instructions for for tool x y z. 00:15:04 - [SHAWN_REMICK] So They've been open to that so far? I'm just kidding. 00:15:06 - [JON_BUCK] Yeah. I mean, I I had a couple minutes of paving the other day, and he he loved it. He was like, yeah. Let's do it. He was like, don't wanna wait a couple weeks, and, you know, we're on the clock, I think, Friday morning to talk. So and I don't know how far it'll go. Right? I will give you 00:15:19 - [SHAWN_REMICK] an opinion. I think there are some people at HQ that are barriers, but I would say if you have a well baked idea, and I wanna emphasize the well baked part Mhmm. They're pretty open to things. Yeah. If it's flight of ideas, they struggle. And I think that we let me give you an example. And I I I I'm not this is not to speak ill of anyone. Yeah. One of the the projects that we did is with the loyalty, we really pushed it before we pitched that to HQ. We pushed this with Angela and with Jason that you need to have a full scoping document of what you plan to do. You cannot just walk into them and be like, we want a loyalty program, and then wait. Yeah. That's not how my opinion is that's not how the German mindset ticks. Yeah. They want you to present them a package. Mhmm. And if you do that, I think nine times out of 10, you win. And so I have just found Scott, don't know if you found the same thing, but I found it's like, you come pretty hard and heavy with the plan and it looks good and it shows all it checks all the boxes, the why we're doing it, how we're doing it. Yeah. The the I've not had to have pushback. Well, maybe once. 00:16:38 - [SCOTT_WARNER] But in general, you gotta remember they're busy too. So if you bring something that they think is valuable and usable and they're like, sweet, we don't have to do that work and or or whatever and they all Locally 00:16:48 - [SHAWN_REMICK] is another one that like, we came with a demo and we partnered through IT and marketing, and we we showed it to them and they said, yeah. Sure. It makes sense. Mhmm. So I I think if you if you come with, like, to your point, I I would never go in thinking they're gonna be a no all the time. 00:17:06 - [JON_BUCK] Yeah. No. That's right. That's right. And it it was just that me and Greg with Damien, and he he kinda just set the question about, well, what have you seen? What are you thinking about the next couple weeks? And this is one this is low hanging fruit. Right? But we need to get more people on the top of the funnel, understand who they are, what sort of products they're into, are they a painter, are they a remodeler, that sort of thing. So in doing something like this probably requires an outside tool. Right? I mean, Storyblock is a headless CSM. And I I don't know a whole lot about the the the current situation and and and and then transition or whatnot. 00:17:40 - [SHAWN_REMICK] But So 00:17:41 - [SCOTT_WARNER] they're not what we're going to. I Storyblock is where 00:17:44 - [JON_BUCK] we're going. Yeah. Yeah. So there there's a tool called Wonderkin, and I will guarantee you interact interact with Wonderkin multiple times a day in your personal life as you scroll on websites, and they they know 90 of of the Internet. But we have to have a strategy, I think. The vast majority of our website traffic is anonymous. Right? The amount of logs in is a very, very small fraction. So we've gotta turn anonymous website traffic into known users, and then effective, you know, one to one life cycle marketing will will work to nurture it when when customer's over. But That's cool. 00:18:16 - [SHAWN_REMICK] Yeah. That's cool. 00:18:17 - [JON_BUCK] I think there's some opportunity there. I mean, there's a couple things here. I don't remember where they're at now. But, I mean, we've got some, like, ebook downloads that aren't behind registration walls. There's a couple other things that that I feel that again, I don't want to impede people. Right? If we were to put these in and find out a bunch of fewer people are are going to the PDP page, that's probably something to 00:18:39 - [SHAWN_REMICK] be But you don't know until you try. Right? I mean Yeah. 00:18:41 - [JON_BUCK] Exactly. And then as you guys know, we don't sell direct. Right? So so what is the conversion event on the website? I think it's this right here. Right? Go to dealer search. Mhmm. So another thing I'm I'm trying to scope and and figure out how to do is we need to have a weekly or monthly I I I call it an executive report, but I'm just using that term loosely. But what's going on on the website? Right? How many dealer searches happen each week, each month for each PDP? Right. Understanding, you know, we got a 100 this week, a thousand this week. I'm almost certain. I'm gonna I don't know for sure yet, but there's gotta be some modeling we could do to say x amount of dealer searches equals y amount of revenue at the dealer later down the road. Right? There's some propensity model that we can do, I think. So that means each dealer search that someone drives is worth something. Right? Maybe it's worth 3. Right? I had a chat with Amity in the first or second week and she's like, 00:19:36 - [SHAWN_REMICK] you know, it's hard for 00:19:37 - [JON_BUCK] her as a CFO to understand how much money should marketing have. Right? Because I'm not selling direct. I can't tell you how much revenue came from 00:19:44 - [SHAWN_REMICK] the market. How much of marketing should go to sales and how much of sales should go to marketing? What's our real pathway or split? 00:19:50 - [JON_BUCK] So so if if I know that, you know, the dealer sold a million dollars last month and we drove 10,000 of these clicks, you could say each one 00:19:58 - [SHAWN_REMICK] of these clicks is worth, 00:20:00 - [JON_BUCK] you know, 7. Right? And then you can invest it. Just 4 or 5 and you're driving 7 of revenue, it's a no Is it? Okay. Yeah. I mean, there's there's some Google news. I when I say reporting, I mean, like, a a a little report that I publish every month. Okay. Gotcha. And it says, here's the most important things. We do have Google Analytics today, and I'm working with I think her name is Louisa in Germany. She's kind of the Google Analytics expert at Okay. HQ. But working with her, don't know that we've got everything tagged appropriately. Some of the stuff that that I want to to understand we don't have yet. But I think 00:20:45 - [SHAWN_REMICK] that there's there's a Are you getting location data out of that too? Like, do you know if I click the dealer search where I live? 00:20:52 - [JON_BUCK] That that's the next step. I wanna understand I wanna understand how many clicks each dealer's getting. I think this should be pretty rich data for I don't know. I know anything about it. 00:21:02 - [SCOTT_WARNER] At least on 00:21:02 - [SHAWN_REMICK] the relationship side. Right? We could share that. 00:21:04 - [JON_BUCK] Exactly. Because right now, you know, of course, I'm I'm here in Lebanon. Right? So it's gonna pick these three or four closest to me, but I mean, it's actually what? Five or six, I guess. But How many clicks does crazy. The value that came up kind of St. Louis. Like And then Reno and 00:21:20 - [SHAWN_REMICK] York But those are the worst. No one's gonna go to those options. 00:21:24 - [JON_BUCK] I wonder No. 00:21:25 - [SCOTT_WARNER] So I think they're online dealers. Maybe use them. 00:21:27 - [SHAWN_REMICK] Yeah. Do 00:21:28 - [JON_BUCK] So anyways but I I wanna understand how many booking or how many dealer searches are we getting? Because in my mind, that's a conversion event on the website. Right? But then how do we as marketers drive more of those? Through emails, through social. You know, we've got the big cordless campaign coming up. I I I haven't seen yet or talked about how many website hits are we gonna get? How many locate dealers is this cordless campaign supposed to drive? So trying to think along those lines a little bit. Another piece I'm really interested in, we create a ton of content. Right? From unboxing videos to how to use videos to testimonial videos. Those are expensive. It requires a lot of time and resource. Which of those events convert? You know what I mean? So how many people are watching this certain video and then leading the dealer checkout? Right? There's probably some content we're creating that has very little value. We just create it because we always have, and it's the next step of a new product being launched. But understanding what sort of content converts and how do you get more of that. It could be informative too. Right? And then how do you get the right things in front of people. Right? We're gonna send emails. How do we make sure it's the most performing or highest performing content? So kicking around some of those things. Once once I think we establish some solid reporting, then we can take steps to to drive more of that behavior. Right? Where right now we're guess I'm flying a little bit blind just in saying, oh, no. Let me locate dealers Award this week or this month. So learning some of that. Another piece I'm kind of excited about, this this was not my idea, but we launched this we kinda turned this on the other day. But we've got this dust extractor adviser tool. I don't know if you guys are familiar with it, but it allows the consumer to understand, hey. There's there's these 12 different dust extractors. I do these different things and helps them whittle down. What we just added, that slide out, just added. This advisor was buried somewhere else on the website. It was really, really hard to get to. But then if someone goes through here, they say, okay. I'm a I'm a woodworker that whittles the list down. I want cordless that whittles the list down, and I want medium. So boom. This is just the chapter that I want. It was getting one or two hits a day. After moving it, we moved it the February 16, so it's only been, like, eight or nine days. It's getting 75 hits a day. 00:23:49 - [SHAWN_REMICK] This and this is a I'm a woodworker. It's how I found the company. This is the biggest problem and the hottest issue in this company. I will tell you that I work in this organization, and I will not use our website to find stuff because it is terrible. And I don't mean that in a disrespectful way, but, like, I get so frustrated trying to figure out which I mean, I'll just give you an example. I needed a replacement for one of my hoses. I needed the replacement. And I just gave up. I was like, I'll just walk down the hall here and find somebody who knows this product. Yeah. But it it it it's the accessories. I allegedly, we make a lot of money on accessories, but we don't tell the consumer which accessory to buy, which blade goes with which. It's all coated, which, you know, I I get that the coating is the product name, but at some point, we've gotta figure out how to make a tool that helps with that. That is so that's that so that one is near and dear to 00:24:49 - [JON_BUCK] my heart. I I read this here. It's kinda hard to see, but you can even tell. I mean, that green line to the left, that's how many hits the instructor was getting on a daily basis. Like, one or two. That one day, I think it was three or four. And then we fired it up on the sixteenth, and that's that's 75. It's only been a week. Right? There's probably not statistically significant data. Yeah. And you 00:25:09 - [SHAWN_REMICK] don't have dealers linking with you? You don't have I mean, there's it's just gonna grow. Right? 00:25:14 - [JON_BUCK] In deer. Yeah. So and look. I I'm not I'm not I'm not gonna suggest, hey. This is gonna lead to a lot more sales, But I wanna know ninety days from now, do we see more dust extractor sales? Because I can say rather strongly there's a lot more website activity now on dust extractors. Right? Yep. Whether that's leading to more low paid dealer dust extractor clips, like, haven't connected the dots there yet. But I I think, Shawn, you were or I don't remember, Shawn, if you were part of it. Scott, you might have been. There was a meeting a couple weeks ago about the the in store Festool 00:25:49 - [SHAWN_REMICK] digital display. They're both there. 00:25:51 - [JON_BUCK] Yeah. The company is kinda pitching 00:25:52 - [SHAWN_REMICK] to us. I think the concept of that 00:25:54 - [JON_BUCK] is awesome. One of the things I left in my notes is like that that display they were talking about kinda did this. Right? It kinda held someone's hand to say, what are you interested in? What type of work do you do? So it kinda helps you whittle down what's who you wanted. This kinda does that same thing. I think people want this. 00:26:13 - [SHAWN_REMICK] That project has been in one form or another discussed for a year, maybe a year and a half. The takeaway out of that for me has always been, I understand the value of the hardware in the store. Right? But that's that's complicated. It's just Yeah. It's going to be logistically complicated. Getting that functionality in our web Yeah. 00:26:31 - [JON_BUCK] That's that's my whole point. First step. 00:26:33 - [SHAWN_REMICK] Yeah. Let's start there. We can learn how to catch it to the devices in the field later. 00:26:37 - [JON_BUCK] Yeah. Yeah. You don't you don't need to go buy a 100 of these digital displays. You need be relying on the dealer setting it up, turning it on. Yeah. 100. 00:26:44 - [SCOTT_WARNER] Keeping it running, keeping it look nice. 00:26:46 - [JON_BUCK] Yeah. I feel like this is a step in that direction. This was already This this advisor tool was already built. You know built this or do you know who built it? In Germany. I don't know. 00:26:56 - [SCOTT_WARNER] Mean Is there a similar tool for SALS? 00:26:58 - [JON_BUCK] There's a couple other advisors that are coming soon. One of them is is related with something to do with painting, but we're not sure if it's gonna work in The US. I I I don't know enough 00:27:08 - [SHAWN_REMICK] to tell you. But I'm trying to be funny, but I do like to be funny sometimes. This is not complicated to build. No. Like, I don't know why. Like 00:27:18 - [JON_BUCK] And you build it once. Now you're just inserting other tools in there. I'll give you an example. 00:27:22 - [SHAWN_REMICK] On a plunge cut saw, when I I had one of those, I wanted to know which one cuts and what does it cut by inches and millimeters. All I wanted to know. Mhmm. I tell people, you should go try to find that information on our website right now. Like, tell me how deep the 75 cuts. It's for a fact, it's not 75. And the 55 doesn't cut 55. So there's a subtraction for the track in there, and there's, like Mhmm. And when you're doing, like, miners, how deep does it cut at a 45? That matters if you're doing waterfall shelves. And so my point is, like, that's the stuff that I this is huge. Yeah. And if this could be a module of a larger module where you it helps you pick the product and helps you find the accessories. Like, that's a win. You know, 00:28:10 - [SCOTT_WARNER] if you get to, like, package builder. Okay. Now you need dust extraction. Now you need sanding paper. Now you need, you 00:28:15 - [SHAWN_REMICK] know Yeah. I also believe that I probably shouldn't say this because this is I don't know if it's true, but, you know, if we could get that problem solved on our website, the conversation about selling on our website becomes a lot smoother. Yeah. If you can build a package and we should like, I I feel like that's not that far off of take that package and and SoftStop does this. I don't know if you know this. You can put a whole package together on SoftStop, click a button, and it'll take you to Rockler to buy your stuff. Puts it in the cart form. 00:28:49 - [JON_BUCK] Yeah. It's I feel what the tool is called. 00:28:51 - [SCOTT_WARNER] I think it's a cart builder or something. 00:28:53 - [SHAWN_REMICK] Yeah. A great product. I mean Part if we're not gonna go ourselves, let's at least go ahead and use a third party to get it done. 00:29:01 - [JON_BUCK] Yeah. Yeah. So anyways, I like this because it's intuitive for the user. It's easy for them to use. And again, you get overwhelmed. You're like, I want a dust extractable shit. There's 12 of them. How do you boil down which one that you want? Something like this makes it really really simple and easy. But 00:29:18 - [SCOTT_WARNER] Well, I use it for legal all the time. And so I got a request the other day, which of your saws have kickback stop technology? And I'm like, I don't know. So I was trying to find it and then I had to open each one and read 00:29:29 - [SHAWN_REMICK] and Yeah. 00:29:30 - [JON_BUCK] It's a pain in the butt. 00:29:31 - [SCOTT_WARNER] Yeah. So Yeah. 00:29:32 - [SHAWN_REMICK] AI didn't do that for you? 00:29:34 - [SCOTT_WARNER] I didn't I couldn't trust I couldn't trust it. I did, but I I said I need to know for sure. So 00:29:40 - [JON_BUCK] Another AI thing that I had been kicking around a little bit, and I met with someone in Germany the other day about some people call it GEOs. I can't think what it is. Or AIEO, artificial intelligence optimization. I mean, SEO is is is a is a thing in the past in the sense that if you type into Google search, most people are now 00:30:01 - [SHAWN_REMICK] But Google just released their ability to persuade Google's AI from a marketing perspective here in the last, what, '45 00:30:09 - [JON_BUCK] And I think Festool's got an awesome opportunity because we're a market leader. We've got the performance. We've got so many attributes of of being the leader in this space. That's what this AI, the GEO needs and wants. Right? We've gotta find a way to kill it because SEO, you type in I need a soul, you're gonna get, you know, 10 pages of of 20 results a piece. But with GEO or AI optimization, there's gonna be two or three. You gotta be in the top two or three. That goes into how we name videos, how we create our content. We have to be the authority in the space. But that's that's the future. And you can't 00:30:46 - [SHAWN_REMICK] have content you don't want floating out there because it's gonna get caught up in the noise. 00:30:50 - [JON_BUCK] Yeah. So we we need to be thinking from a g I keep calling it GEO. I can't even know what the g is now, but we've gotta be thinking from that perspective when we name content, when we create content, and publish content. The team in Germany is doing some work on this already. They've got someone there that's doing a a some thesis on GEO and and and how to use it. So I don't know when 00:31:11 - [SHAWN_REMICK] It's one of those students that they hire. So 00:31:13 - [JON_BUCK] I don't know when that's gonna be complete, but that's something that I think it's gotta be that there's a lot of 00:31:18 - [SHAWN_REMICK] IT technology components in brought this up. We really feel strongly, and we spent a lot of time with Scott and Amity. We've gotta upscale our workforce to understand this. And Yeah. That's across the board, but that's also you know, we want sales. We want we want folks to start understanding some of these. And so Mhmm. I I would also throw out the idea that it would be cool if you would, you know I don't know how we get this, but information like that needs more broadly shared in the company as Yeah. A kinda like so we're doing an AI training right now, but I think it would be cool when that is completed to transition into tech Tuesdays or something where Yeah. Different people come in and share information like what you're sharing because that is keeping up on this is becoming hard. It's becoming hard to Gage and I and Scott to keep up on that. Yeah. So, yeah, I I I would I would welcome the maybe once we get through that, we start scheduling some tech Tuesdays. I it'd be cool to just hear, like, hey, here's the latest of the marketing perspective on on technology. 00:32:24 - [JON_BUCK] Yeah. Yeah. No. I'd I'd love to be I'd love to listen that. Know a lot of that stuff too. 00:32:30 - [SHAWN_REMICK] So, anyways, I I think 00:32:31 - [JON_BUCK] that there's neat ways to to think about our website behavior differently. We've got to have a stronger focus on getting people into the top of funnel, and it's collecting email addresses. And that's low hanging fruit. That's not hard to do. 00:32:45 - [SHAWN_REMICK] And Every other company's doing it. 00:32:47 - [JON_BUCK] So Yeah. Yeah. Yeah. Exactly. And then after we get them logged in, how do you create a a intelligent experience you want them to come back to? Right? Our website right now, I don't know if it's critical, but it's a digital catalog. Right? I mean, you you you know, saws. Here's your saws. Oh, here's the painting paper. Right? It's not an immersive experience. 00:33:05 - [SCOTT_WARNER] It's not even the best catalog out there. Other vendor our dealers do it better than us in many cases. 00:33:10 - [JON_BUCK] So Yeah. Yeah. So Sorry. 00:33:12 - [SCOTT_WARNER] Not to be overly critical, but just Yeah. It's from a speed and use standpoint. 00:33:15 - [JON_BUCK] Yeah. So it's kinda hard to think about how do you just completely change the experience and what do you want. Right? And I'm not at a point where I have a recommendation or thoughts at that level yet, but another thing to just poke it's like it's like poking pins in my eyes. We have so much damn text on the website, guys. Like, it it is oh, it's That is why. Not I don't know if I can find an example here, but, like, you've got, like, three or four seconds to catch someone's attention, and we're presenting paragraph after paragraph of 00:33:46 - [SHAWN_REMICK] Well, in other to use terms like with and without dust extraction is not how the one's brain operates. Yeah. 00:33:55 - [JON_BUCK] And some of this I mean, Christine 00:33:56 - [SHAWN_REMICK] on I mean, website perception, like, you gotten openness to make like, you got a feel on how Germany is gonna 00:34:05 - [JON_BUCK] I know. I've what what's Damian's role? I have trouble understanding their job. He's the head of global marketing. Okay. 00:34:11 - [SCOTT_WARNER] Which he came from digital marketing, but he is now the head of all marketing. 00:34:14 - [JON_BUCK] Okay. Gotcha. Yeah. I mean, I I I've had one phone call with him, and it was a meet and greet, and he one of my ideas, he kinda didn't sound good, so we're connecting again. I don't know. I've worked a lot with Michael Schiff. Schiff? Schiff. I I am sympathetic to him. Yeah. He's got a long to do list. Right? And we just keep adding more shit onto that to do list. He he kind of poked into the day and was like, hey. We gotta prioritize this. You gotta tell me what is one, two, three, four, and five. And if we just keep adding to it and not crossing things off the list, so that's tough. So I'm not I don't have a solution for it, but I feel like he's in a tough spot because there's so much we want done. I mean, there's loyalty, there's subscription, there's, you know, the the dealer component where they're gonna start sending us the orders so we can upload my Festool accounts. 00:35:00 - [SHAWN_REMICK] I would say 00:35:02 - [SCOTT_WARNER] Is there priorities to those things that you know 00:35:05 - [JON_BUCK] Yeah. Let me share with you. 00:35:06 - [SCOTT_WARNER] Sorry, Shawn. I mean, I know nothing. 00:35:08 - [JON_BUCK] I do. Have you seen that? I mean, it's gonna be hard for you to to to see, I think. So this is what Angela kinda shared with me and that what Michael's working on. 00:35:18 - [SHAWN_REMICK] Okay. 00:35:19 - [JON_BUCK] You know, number one, self fan shop items. I think this is moving fan shop into the commerce tools website. My Best Tool Plus is a subscription program. Import customer or consumer data from dealers so that we can automatically register their tool. Incentivize tool registrations with vouchers from the okay. This is the loyalty program, which I think you guys are familiar with. 00:35:46 - [SCOTT_WARNER] So let me apologize and ask based on your historical knowledge. 00:35:50 - [JON_BUCK] Yeah. So one of the 00:35:51 - [SCOTT_WARNER] questions that my team's had over the years is is what value has been assigned to these things to legitimize the priority list? And and the reason I ask is, I don't know that our user base is screaming for some of these things, but yet basic functionality and use of our website should should probably be the priority. 00:36:09 - [JON_BUCK] Yeah. I'll give you an 00:36:10 - [SHAWN_REMICK] example of that. I may even say this, but, like, we met the other day on a fog. Well, again, I will happily do whatever we need to get down to do project, but that is such a low priority in my life. 00:36:25 - [JON_BUCK] What are we trying to do with that? That's the single sign 00:36:27 - [SCOTT_WARNER] on it. To move it under my Festool. 00:36:29 - [SHAWN_REMICK] Yeah. Okay. And and I I'm not trying to pick on one, but to Scott's point, like, we've really struggled to understand, like, I put the same list in for over a year and a half of problems on our website, and none of them have been fixed. But the fog is what you want us to invest our time in. We're feeling at times that there's a unequal understanding of what we're trying to do. And you and I get the same bonus at the end of the year. So Yeah. We really like it to to move the company forward. And so I think that's one of our biggest time. Is back 00:37:04 - [JON_BUCK] to what I was talking about earlier. We lack an understanding of what's going on on the website. 00:37:07 - [SHAWN_REMICK] Yeah. No doubt. There needs to 00:37:09 - [JON_BUCK] be of that. I mean, Scott Britain wanted daily reporting. Yeah. At minimum weekly reporting. Monthly reporting would be the the absolute extreme. Right? Yeah. The lanes on your desk, Robert's desk, and you understand and any of those. What's going on on the site? And then you prioritize these projects if if locate dealers what we want. If that's the conversion event, which there's a big if there. Which one of these drives more locate dealers? We sent a text we can roll that 00:37:36 - [SHAWN_REMICK] We sent a text message out here at 0500 to the executives on how many dollars we made in that day. Yeah. So in some areas, this does exist. I agree with you that, like, there's a a gap there. And That 00:37:50 - [JON_BUCK] that's a bottom of the funnel metric. Yeah. Yeah. And, again, I I'm I'm not 00:37:54 - [SHAWN_REMICK] gonna explain to them. That, like, we're driving that into that depth, but we have no understanding. So that's why I think the hope for you is that you Yeah. Figure that out because that's 00:38:04 - [JON_BUCK] And just to hit on fog real quick, what I wanna do with fog is comb that data for fur comb that for first party data. I will bet you a dollar. There's a whole lot of people on there that haven't yet registered their tools, but they're talking about what tools they have. They're talking about what trades they have. Right? And we've got their email address. 00:38:22 - [SHAWN_REMICK] And we own the database, man. You can have copies of it. 00:38:26 - [JON_BUCK] So we we need to scrub that from a first party data perspective and then reach out to those folks and say, hey, John, you're not registered. It looks like you've got a track solved. Did you know if you registered, you get two years added to your warranty. Right? But I think that there's some first party data scrubbing. We could 00:38:40 - [SHAWN_REMICK] probably spend a whole hour talking about the fog. But one thing I will share that is interesting on the fog is that we have closed a lot of accounts, and it maybe got met with a little bit of resistance. But we were getting a lot of Vietnam, South Korea, China attack. And so when we migrated that a year ago ish, we took a a much harder stance from the IT department that, look, we're gonna block some countries. We're gonna kill some accounts. We're gonna put spam controls in place. That has dropped our accounts down. At the end of the day, I think there was a belief there was a 100,000 accounts. There's more like 8,000 accounts. Like, the number is much smaller. It is an active, and it is good resource. But Yeah. I think you would believe a lot of data out of it, especially now that we've had a year where the only people that have been active are the real people and all the spam is gone. Like Mhmm. You can that becomes a really manageable chunk to bite into. Yeah. 00:39:41 - [JON_BUCK] Sure. See, I I don't know how these are prioritized or or how they get on the list or how they become one, two, and three, and four, but this is kind of what I'm looking at as a priority. 00:39:50 - [SCOTT_WARNER] No. This makes sense. I just I used to ask Jason all the time, like, what is the value of of the customer data on that would come out of a loyalty program to justify the cost of the project and the and the time to implement? And he was always, well, we haven't really we don't know. And I was, like, so I mean, that's fine, but, like, so why is it so high on the priority list? You know? Just those kinds of questions. 00:40:10 - [JON_BUCK] Yeah. It's 00:40:11 - [SHAWN_REMICK] On a day to day, who makes, like, all these website changes that you're discussing, like, let's just use your your download email thing. I understand that HQ may say they have a priority, but at some point, then we've gotta push back and say, then you need to hire more people, and we need to pay for an FDI. Something needs to happen if if there really is a a financial incentive, like, dude, we'll we'll pay for two developers that are The US developers or I I mean, I don't have the authority to say that. But I follow what you're saying. We've gotta figure out how to get past that hurdle because that that's been a hurdle. You'll hear that in IT. You'll hear that in marketing a lot. Mhmm. You'll hear it in it's terrible in Salesforce. Terrible. Because they only have, like, one and a half people to do the Salesforce work. And so 00:41:00 - [JON_BUCK] Salesforce is right down the road. 00:41:02 - [SHAWN_REMICK] Yeah. Got a 00:41:03 - [JON_BUCK] lot of resources. Yeah. Knowledgeable folks here in town. 00:41:06 - [SHAWN_REMICK] I think we should maybe it becomes a continued issue with partners to try to figure out how to get over that hurdle because it's Yeah. That's good stuff, man. Turn to me what else. I put the other a 00:41:17 - [JON_BUCK] couple things I was gonna mention to you guys. Oh, shape our website. So we we meet a little bit later today, I think, with you, Shawn, and then meet with Angela too. Like, America, I'm on I'm on day 31. If you count the weekends, I'm probably on day 21. Right? But, like, there is no way in hell we're going to have the ability to sell directly the shaper tools on festoolusa.com. My I think it's gonna be really hard to to get there between now and January 1 till And then January. So I and this might be a ridiculous idea, but couldn't you just take the Shaper tools, put them into Festool like all the other tools are today. Don't worry about selling direct. Rebrand the Shaper tool site. Painted few painted Festool, it's green, it's all over. That is the the website where we do the the direct selling. Right? You link to it from Festool. They've got the digital checkout. They've got the financing. They've got the shopping cart. They've got kick ass marketing, a real fluid site. That is an asset that I'm worried I can kinda say, we're gonna we're gonna turn that website off on g n one. It's like, man Scott, 00:42:28 - [SHAWN_REMICK] take the first part of this one because it there's a big gotcha that's come up. 00:42:32 - [SCOTT_WARNER] Well, there's there's a lot of legal legal ramifications. So 00:42:35 - [JON_BUCK] A lot I don't know. 00:42:36 - [SCOTT_WARNER] Oh, yeah. On that side, the powers that be, meaning I don't know, but it wasn't me, decided that we were gonna move Shaper shit over and then close a company. Mhmm. That's the wrong way to go. What we should do is merge Shaper with Best USA because then we become the natural inheritor of their assets and and all properties. Right? Yeah. Instead, we have some legal situations where that company is no longer in business. It closed. There's no warranty of products. There's no nobody owns the data. All of it has to be deleted. You know, all of these kinds of things. There's the ongoing operation of these tools. What does that look like? You know, is Festool creating a new firmware that they have to load that we're gonna take support? There's just a lot there. So 00:43:19 - [JON_BUCK] Because that I mean, I worry too. Like, I need I to spend more time on Shaper Tools, know, Angel said we need to shape a digital marketing strategy. It's like, man, you go to the site, they've got a screen pop. Right? You'll see in a minute they they'll try and collect my email address and maybe I'm cooking so you won't see it. But the experience a user gets on this site, again, not to be critical, is just wildly different than the experience on press.com. And if we're trying to sell what I think is a 3,000, 4,000, 5,000 ticket, and we're gonna remove this kinda a plus awesome marketing experience. We're gonna turn off, you know, they I think that Zach told me that 600 k in paid digital marketing just for this. Right? I don't think we're gonna have that same budget. It'd be wrong for us to think we're gonna get the same revenue. Right? Because because we're turning off a lot of marketing and and removing a lot of functionality. So I I don't even know enough to be making recommendations, but I'm like, damn, if we could keep this, rebrand the Festool, this is how the consumer buys direct from us, through this site, through this experience. They can still locate dealer. They can still see it on festoolusa.com, but there's a lot of asset here that that I worry we're gonna we're gonna lose, right, in the midst of the transition. 00:44:32 - [SHAWN_REMICK] So take out this website. It feels like your theory is the way a lot of this is moving. There is less and less desire to make any change to anything by January 1. The website's a question I did not qualify to give you any, but we have talked with the developers, and they're they're seemingly is less and less desire to make changes right now by January 1. But how we sell the product in the website, that is still a massive open question. 00:45:00 - [JON_BUCK] Yeah. So, anyways, it's a good website. They got a lot of a lot of IP, I think, built into this that it's gonna be real hard to create all of it. Right? And you you saw that priority list of of the the desires we got, and then I think you had all of this on top of it. You probably don't get any of the other stuff done either. 00:45:19 - [SHAWN_REMICK] Yeah. Something's gonna stop. I agree. Yeah. 00:45:21 - [JON_BUCK] So yeah, I hear you. 00:45:24 - [SHAWN_REMICK] We did tell Angela that just for your reference too, I think a lot of the challenge is that everybody is coming unglued because we have to move the building in April. I think once that fire gets under control What do mean when 00:45:41 - [JON_BUCK] you close that office? Yeah. Yep. Yep. 00:45:44 - [SHAWN_REMICK] Once that three alarm fire is put out, then I think this becomes the next probably, five alarm fire. 00:45:50 - [SCOTT_WARNER] Okay. This thing's gonna be a bigger fire for even maybe before. 00:45:55 - [SHAWN_REMICK] But But just so you know, there's a lot of attention on getting repair turned on here, getting Yeah. Some other functions that need to happen in this building, and getting the building closed in San Francisco as efficiently as possible, then I think we will start The logistics. Yeah. Burning down the next city. 00:46:15 - [JON_BUCK] Yeah. That makes sense. Scott, the other thing I was gonna mention, I Jack's on my team, McGrath. He shared me a couple of times. He's he's talked to you a couple of times and shared some ideas with you. I've challenged him a little bit. He's he's kinda overwhelming me with ideas. Yeah. Yeah. 00:46:31 - [SHAWN_REMICK] Does. Yeah. So I I I'm trying to tell him, like, 00:46:34 - [JON_BUCK] put your idea on paper. I need a one pager of every idea that you've got, then we'll talk about it. To your point earlier, what's the upside? Right? There's good ideas, but I don't know what that 00:46:43 - [SCOTT_WARNER] Just because there's no reason. 00:46:45 - [JON_BUCK] Exactly. So I I was 00:46:46 - [SHAWN_REMICK] just gonna share with you. I don't 00:46:47 - [JON_BUCK] know what he's asking you about or what you guys are talking about, but I I some Jack, like, put charity on paper, a one pager. If it's more than one page, it's not concise enough. Right. Then we'll talk about it, then we'll see where that weighs in compared to other priorities and and we'll consider it. But he just got pepper me with ideas. 00:47:02 - [SHAWN_REMICK] His development ideas? Probably. So we've given him a framework to send those requests to us, and he does not I've really struggled with Jack. He wanted to buy software initially. And so he said, okay. Give us all the data. Like Yeah. Let's get a meeting with the vendor. Like, walk us through the use case, the need, the ROI. Like, we're not going to buy software in this company without an ROI. That is not going to occur. And then all of a sudden, he's no longer interested in the idea when walks away. And then we had a conversation a couple weeks ago where he wanted to do he wanted Dockers to spot up. And I said, but what Docker? Well, I don't know. Dude, it doesn't work that way. Like, I can't just give him a server and hope for the best outcome. I need to know what doctor, what you're gonna use it for, like, where what it needs to access internally, what it needs to access externally. And he's like, well, I'm just thinking maybe I want some doctors. And I'm thinking, well, that's weird. For what? And get a home lab, bud. I mean 00:48:01 - [JON_BUCK] Put push him back to me. Yeah. 00:48:03 - [SHAWN_REMICK] And so but here's the thing, though. I I don't wanna stifle the idea. And so if, hey. We wanna know how to do I even told him, like, we have SQL databases. If you have large amounts of data you just wanna store and you want your own tables and access, dude, we'll make you the administrator of this. We're not here to micromanage, but we are here to make sure that that and and I told him, like, if you have, like, hey. I need this Docker for this purpose, dude, as long as it's not malicious and it's open source and we can vet it, not against spinning up a server and giving you a docker. Like, there's no I mean, I gave him the example of we had a a request from the warehouse to build a to buy a dimensionalizer. We built that dimensionalizer code set. We had to install Python. We had to install Node. Js. We had to spin up some servers. We're not against that. That doesn't mean we have to be the ones that do it. We're okay letting anyone in the company that has that idea do it. It's just gonna have to be well baked for us Yeah. To understand. Right. And honestly, on that particular topic, that's a free item. If he really does have a good use case on a docker, there's no ROI needed. It's free. I mean, maybe you have for his time. 00:49:19 - [JON_BUCK] I would say the 00:49:19 - [SCOTT_WARNER] ROI on the business case, not so much on the 00:49:22 - [SHAWN_REMICK] cost Yeah. But I'm just saying, like, we're not a lot of this stuff is we have the infrastructure in house It's free. Like, other than you letting him spend his time 00:49:30 - [JON_BUCK] on that, there's no cost to the company. I just get frustrated sometimes with ideas. It's like execution is a 00:49:35 - [SHAWN_REMICK] hard part. Yeah. Execution is a 00:49:36 - [JON_BUCK] hard part. You get out it. That's an 00:49:37 - [SHAWN_REMICK] awesome Scott Breton one in one. 00:49:39 - [JON_BUCK] But if you can't implement one of them, I don't give a shit about the rest of your ideas. So Yeah. Alright. He he just told me a couple of times. He's like, I talked to Scott about this, talked to Scott about that. 00:49:47 - [SCOTT_WARNER] And I was like, I 00:49:48 - [JON_BUCK] hope we're not spinning our wheels and It 00:49:52 - [SCOTT_WARNER] it's I like little one page business cases. Like, why should I care about this? Sell me on it because I've got a thousand other people doing the same thing 00:50:00 - [JON_BUCK] Yeah. 00:50:00 - [SCOTT_WARNER] That you're doing. So, you know, it's 00:50:01 - [JON_BUCK] like If it's more than one page, it's too much. 00:50:03 - [SHAWN_REMICK] You guys know about AdaptDx, does it? No. We're also running into some collisions within the company of, like, people who have ideas, and I'm like, just can't put the time into that right now, but I will soon. 00:50:14 - [SCOTT_WARNER] So Yeah. You just need to chill, 00:50:16 - [SHAWN_REMICK] and then it all makes sense. Yeah. 00:50:19 - [JON_BUCK] Yeah. Yeah. So but again, I gotta run. I gotta meet with the engineer in a minute. But, yeah, I I wanna be a partner with you guys. And, you know, Scott, I'd love to continue chatting if if you wanna put some time on the calendar. But how how I can be a better partner. And then you guys got ideas too. You guys have been around a long time, so I'd love to hear what you guys think marketing should or could be doing that we're not, where we messed up in the past. 00:50:39 - [SHAWN_REMICK] I also think, and I tell this to every department, but communicating more broadly, like, letting people know what marketing's happening on the website that need like, should be if you guys ever want access to ScreenCloud to share your perspective on what's changing in the company 00:50:53 - [JON_BUCK] On ScreenCloud, is that what saw on TV? Yes. Yeah. 00:50:55 - [SHAWN_REMICK] Okay. Cool. The one you just showed me, like, dude, we set you up with that access. You can share that. And, like, I think it's cool to get that information out in the wild. 00:51:03 - [JON_BUCK] Yeah. Well, it's kinda your your tech Tuesday thing. Right? If it's, like, random launches or something like that. 00:51:08 - [SHAWN_REMICK] That's why I He knows this. Scott knows this already, but that's kinda my my mantra for the year. 00:51:13 - [SCOTT_WARNER] I'd really like Yeah. 00:51:14 - [SHAWN_REMICK] Collaborate better and get more word out about the good things that are happening. 00:51:18 - [JON_BUCK] Yeah. Well, it's hard too because so many people are remote. We're only here twice a week. Right? Those that that that do commence, so there's not much face time. Yeah. This evening. So cool. 00:51:29 - [SHAWN_REMICK] What's up, guys? Appreciate your time. 00:51:30 - [SCOTT_WARNER] Appreciate it. Nice to meet you officially. 00:51:32 - [JON_BUCK] Yeah. You as well, man.
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